Roundtable: Marketing as the Key to Survival for Non-Profit Organizations, Madison
Wegner CPAs & Consultants Non-Profit Roundtable - Madison Marketing as the Key to Survival for Non-Profit Organizations At a time when non-profit organizations have increasingly scarce resources, it's more important than ever to become marketing-savvy. Marketing can help non-profits better understand the needs of the people they serve, improve employee recruitment and retention, fundraise more effectively, reach out to more people, obtain tangible proof of how effectively they live up to the mission--and more! As a result, marketing should not be a marginal activity, but a strategic tool that allows non-profit organizations to thrive. If you wonder why many non-profit organizations have been unable to capitalize on their marketing efforts, and how they can they turn the tide, this is one roundtable you can't afford to miss! Our discussion leader, Dr. Moses Altsech, is the Marketing Department Chair at the Edgewood College MBA program and CEO of callmoses.com, a private Madison-based consulting firm with clients across the United States and overseas. As a marketing consultant Dr. Altsech has helped companies, professional associations, and non-profit organizations serve clients better, cope with change and aggressively explore new opportunities for growth. Over the years, Dr. Altsech's research has been presented at conferences around the world and published in several prestigious marketing publications. He has appeared as a Marketing expert on numerous television and radio programs, has been featured in several magazine and newspaper articles, and is the recipient of more than twenty professional awards and distinctions. The Wegner Non-Profit Roundtable group meets bi-monthly from 11:30 am to 1:00 pm. 11:00 am - 11:30 am – Networking/Registration 11:30 am - 12:00 pm – Lunch 12:00 pm - 1:00 pm – Presentation NEW LOCATION: Goodman Community Center, 149 Waubesa Street, Madison, WI 53704 Cost: Lunch will be provided for a nominal fee of $10.
