Nonprofit News
Away Message
ACORN Totally Vindicated of All Wrongdoing - What Was That 'Scandal' All About?
Iran's Twitter Devolution: A Textbook Example of Hype Dynamics
6 New Terms to Use When Measuring Social Marketing Efforts
New York State Cuts Off Funding to Tens of Thousands of Nonprofits
XKCD on Hiring Social Media Experts
The War for Control of the Story
Aligning Your IT Needs With Your Mission
The goal of IT alignment is to use technology to support and enhance the work that you do to meet your mission. In other words, IT alignment will help you select and implement technology to achieve your mission and to avoid the trap of implementing the latest technology because it's shiny, or because someone told you to.
TAKEAWAYS:
- Visual framework to evaluate how well aligned your mission and technology is.
- Understanding of definition of IT Alignment and methods to help others understand it.
- Tactical and strategic next steps, what you can act on today, tomorrow, next year and next decade.
Presented By: Steve Heye, Web Project Manager, YMCA of Metropolitan Chicago
Steve Heye is the web project manager at the YMCA of Metropolitan Chicago. He is responsible for managing all aspects of the YMCA's online presence including the web sites, intranet and social networking. Previously he was with the Technology Resource Group at YMCA of the USA for about ten years where he provided resources, conferences, and training that allows YMCAs nationwide to better leverage business systems and technology. He has a Bachelors degree in Finance from North Central College.
Managing Your Personal and Professional Brand in Social Media
It’s not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As our personal and professional lives blend together, we'll explore such questions as:
- How can you leverage the power of social media to build relationships with colleagues, clients, potential employers and the like?
- How can you harness the conversations that are happening about you and our issues – conversations that we don’t control – to build awareness for your brands and your work?
- How do you represent yourself while also serving as spokesperson for your organization?
- What is the big idea you want associated with your own brand and how can you shape that online?
- Is the online ‘you’ different from the offline/real ‘you?’




